"Boston label Paridaez, designed by Allison Daroie, reimagines the classic wrap dress for today’s career-focused, yoga-practicing, cocktail-drinking woman. Each garment, made from a blend of nylon, rayon, and Lycra, offers multiple looks for ultimate and absolute flexibility."
"Allison Daroie, the founder of clothing line Paridaez, carved out her own slice of paradise near the Common last month with the opening of her new store. Daroie hopes that the spot will be an oasis for women looking to escape the city’s busy streets, where they’ll find multi-purpose items to carry them through their jam-packed days."
"Find out how this non-practicing lawyer created a successful fashion company from the bottom and worked her way to where she is now. Learn how to never sell yourself short and do what really makes you happy."
"Always up for a creative challenge, Daroie decided to draft her own designs. With a vision to move beyond the fitness-to-leisure concept, she sought to create innovative apparel that fully meets the needs of our robust lives."
"Allison Daroie, yogi, and the designer and entrepreneur behind Paridaez, a highly functional line of wear-everywhere staples. Allison and I met a couple of years ago over coffee at Tatte where she shared her vision for her brand and I was blown away by her drive and passion."
"My day was just beginning and I felt exhausted trying to get ready amidst a huge mess of failed outfit attempts. I realized life would be a lot easier and I would be less restricted if I had clothes that transformed into different articles of clothing so I could be appropriately dressed for any setting." ~Founder, Allison Daroie
"For the woman on the go, deciding what to wear can be a debilitating challenge... there is nothing worse than sprinting between commitments with 16 thousand bags that include your laptop, a change of shoes and assorted outfit options. Throw you workout gear into the mix and you might as well give up before you start."
"The pieces from Paridaez can literally be transformed to shift into different articles of clothing. The goal of the line is to allow busy women to leave the house and actually transition from work, class, yoga to a night out with just one outfit!"
"Since you guys know that I’m always on the lookout for luxe essentials that strike a balance between beauty and function, I’m hella excited to show you my latest collaboration with a local Boston brand, Paridaez!"
"The line’s unique look allows women to be able to wear a product more than one way so those days of having to lug around your whole wardrobe with you are over."
"Paridaez is clothing for real women; real, busy, boss-lady women who want to look and feel their best throughout the day. It’s for women who go from the barre to the boardroom to the…bar (or some other time-bending variation of the latter). Paridaez is a lifestyle."
"Are you always on-the-go trying to keep up with the hustle & bustle of city life? The girl who goes from her nine-to-five, to a work out class, to dinner & drinks with friends & finds it difficult to pick out a single outfit that will function all day? Are you sick of lugging an extra bag of clothes to work or leaving a second closet behind at the office? If so, keep reading!"
Who's the Paridaez girl?
"Eating healthy is important to her, and she likes to stay on top of new music and art. She travels. She has an active, vibrant social life. Basically, she has a lot going on, and she’s always on the move from one place to the next. So, that presents a challenge: how does she dress for her day? A new yoga-wear line might offer a solution."
Rebecca Strong of BostInno wrote a rad article about us!
Check us out! Our Founder and CEO quoted in Success Magazine, discussing awakening her creative side.
"I’m inspired by classic, timeless looks, such as a “little black dress” you can wear almost anywhere."
News caster, Neda Iranpour talks Paridaez! Work to workout with our super versatile line!