PRESS

"Here, you can also check out an amazing local Boston designer I stumbled upon during my stay in the city. Allison’s pieces are minimalistic and transformative (meaning each piece can be worn multiple ways), and are made from sustainable fabrics, constructed right in New England."

"Always up for a creative challenge, Daroie decided to draft her own designs. With a vision to move beyond the fitness-to-leisure concept, she sought to create innovative apparel that fully meets the needs of our robust lives."

"Allison Daroie, yogi, and the designer and entrepreneur behind Paridaez, a highly functional line of wear-everywhere staples. Allison and I met a couple of years ago over coffee at Tatte where she shared her vision for her brand and I was blown away by her drive and passion." 

"For the woman on the go, deciding what to wear can be a debilitating challenge... there is nothing worse than sprinting between commitments with 16 thousand bags that include your laptop, a change of shoes and assorted outfit options. Throw you workout gear into the mix and you might as well give up before you start."

"Find out how this non-practicing lawyer created a successful fashion company from the bottom and worked her way to where she is now. Learn how to never sell yourself short and do what really makes you happy."

"The line’s unique look allows women to be able to wear a product more than one way so those days of having to lug around your whole wardrobe with you are over."

"I design clothes with multiple functions so women can seamlessly shift from work to yoga to a night out. So I’m inspired by classic, timeless looks, such as a “little black dress” you can wear almost anywhere. Products like the Swiss Army knife also inspire me; they’re multifunctional and provide you with more space in your homes and bags, while allowing greater peace of mind."

"Allison Daroie is the founder and designer of the Boston-based minimalistic transformative apparel brand, Paridaez. She is the former Director of Corporate Partnerships at fashion eCommerce company Karmaloop.com, a yoga instructor, a fashion merchandising professor, a former lawyer, jewelry designer and dancer... a jane of many trades. While trying to balance work, play, and her active lifestyle, she realized her life would be a lot easier if she had clothing that was comfortable, elegant and could seamlessly transition between environments. Always up for a creative challenge, Daroie decided to draft her own designs. With a vision to move beyond the fitness-to-leisure concept, she sought to create innovative apparel that fully meets the needs of our robust lives from the traveler to the weekday warrior the pieces transform into looks suitable for work, workout or night out."