modern essentials for Life's Everyday ADVENTURES

Everyday can be an adventure— that's why all of our pieces change into completely different articles of clothing. We design with utility in mind, so you can easily transition from a professional setting, workout, evenings out, and it's great for travel.

Behind the brand

I'm a former lawyer, yoga instructor, and I used to have an active social life. I was inspired while I was getting ready one day. I had a conservative meeting to attend, but planned to go to a yoga class afterward and then meet friends for drinks. I couldn’t carry a bunch of bags into the conservative meeting and didn’t have time to run home and change for my other plans. This realization inspired Paridaez— clothes that transition into styles appropriate for any environment, so that I wouldn’t miss out on doing the things I actually wanted to do. I taught myself to design, learned the production process, and bootstrapped the company, because I want other women to be ready for anything too.


Allison Daroie, CEO / Founder

Behind the name

Paridaez (pah - reh - deez) is the etymological background of the word ‘paradise.’ It was initially an ancient Persian word that meant ‘garden’ or ‘walled enclosure,’ but was adopted by the Greeks to mean ‘garden’ ‘garden of Eden,’ or ‘heaven.’ Then it came into English as ‘paradise.’

Designed to last

At Paridaez, we want you to wear our pieces for years to come. That’s why we create classic, high quality, minimalist styles using a unique, premium blend—it’s breathable, comfortable, and seasonless.

MODERN ESSENTIALS FOR

LIFE'S EVERYDAY ADVENTURES

Everyday can be an adventure— that's why all of our pieces change into completely different articles of clothing. We design with utility in mind, so you can easily transition from a professional setting, workout, evenings out, and it's great for travel.

Behind the brand

I'm a former lawyer, yoga instructor and I used to have an active social life. I was inspired while I was getting ready one day. I had a conservative meeting to attend, but planned to go to a yoga class afterward and then meet friends for drinks. I couldn’t carry a bunch of bags into the conservative meeting and didn’t have time to run home and change for my other plans. This realization inspired Paridaez— clothes that transition into styles appropriate for any environment, so that I wouldn’t miss out on doing the things I actually wanted to do. I taught myself to design, learned the production process, and bootstrapped the company, because I want other women to be ready for anything too.


Allison Daroie, CEO/Founder

Locally produced

All of our goods are produced in Massachusetts and New York – allowing for better quality, giving work to local manufacturers, and leaving less of a carbon footprint. We also love having close friendships with the people who make the magic happen.

Behind the name

Paridaez (pah - reh - deez) is the etymological background of the word ‘paradise.’ It was initially an ancient Persian word that meant ‘garden’ or ‘walled enclosure,’ but was adopted by the Greeks to mean ‘garden’ ‘garden of Eden,’ or ‘heaven.’ Then it came into English as ‘paradise.’

Designed to last

At Paridaez, we want you to wear our pieces for years to come. That’s why we create classic, high quality, minimalist styles using a unique, premium blend—it’s breathable, comfortable, and seasonless.

Locally produced

All of our goods are produced in Massachusetts and New York, allowing for better quality, giving work to local manufacturers, and leaving less of a carbon footprint. We also love having close friendships with the people who make the magic happen.

Hang with us IRL

Our store at 321 Newbury St. in Boston, MA is now open! We curate a unique shopping experience, providing personal styling sessions for each customer. 


Store Hours

Mon - Sat: 12pm - 6pm

Sunday: 12pm - 5pm


Causes we care about

We host virtual and IRL events that benefit causes near to our hearts, including Black Lives Matter, the ACLU, the Environmental Defense Fund, and Planned Parenthood.

Hang with us IRL

Our pop-up at 321 Newbury St. in Boston, MA is now open! We curate a unique shopping experience, providing personal styling sessions for each customer. 


Store Hours

Tues - Sat: 12pm - 6pm

Sun - Mon: 12pm - 5pm

Causes we care about

We host virtual and IRL events that benefit causes near to our hearts, including Black Lives Matter, the ACLU, the Environmental Defense Fund, and Planned Parenthood.