modern essentials for Life's Everyday ADVENTURES

Everyday can be an adventure— that's why all of our pieces change into completely different articles of clothing. We design with utility in mind, so you can easily transition from a professional setting, workout, evenings out, and it's great for travel.

Behind the brand

I was getting ready one day and had a conservative meeting to attend, but planned to go to a yoga class afterward and then meet friends for drinks. I couldn’t carry a bunch of bags into the conservative meeting and didn’t have time to run home and change for my other plans. This realization inspired Paridaez—clothes that transition into styles appropriate for any environmental, so that I wouldn’t miss out on doing the things I wanted to do. I taught myself to design, learned the production process, and bootstrapped the company, because I want other women to be ready for anything too.


Allison Daroie, CEO / Founder

Designed to last

At Paridaez, we want you to wear our pieces for years to come. That’s why we create classic, minimalist styles using a unique, premium blend—it’s breathable, comfortable, and seasonless.

MODERN ESSENTIALS FOR

LIFE'S EVERYDAY ADVENTURES

Everyday can be an adventure— that's why all of our pieces change into completely different articles of clothing. We design with utility in mind, so you can easily transition from a professional setting, workout, evenings out, and it's great for travel.

Behind the Brand

I was getting ready one day and had a conservative meeting to attend, but planned to go to a yoga class afterward and then meet friends for drinks. I couldn’t carry a bunch of bags into the conservative meeting and didn’t have time to run home and change for my other plans. This realization inspired Paridaez—clothes that transition into styles appropriate for any environmental, so that I wouldn’t miss out on doing the things I wanted to do. I taught myself to design, learned the production process, and bootstrapped the company, because I want other women to be ready for anything too.


Allison Daroie, CEO / Founder

Locally produced

All of our goods are produced in Massachusetts and New York – allowing for better quality, giving work to local manufacturers, and leaving less of a carbon footprint. We also love having close friendships with the people who make the magic happen.

Designed to last

At Paridaez, we want you to wear our pieces for years to come. That’s why we create classic, minimalist styles using a unique, premium blend—it’s breathable, comfortable, and seasonless.

Locally produced

All of our goods are produced in Massachusetts and New York, allowing for better quality, giving work to local manufacturers, and leaving less of a carbon footprint. We also love having close friendships with the people who make the magic happen.

Hang with us IRL

Our pop-up at 321 Newbury St. in Boston, MA is now open! We curate a unique shopping experience, providing personal styling sessions for each customer. 


Store Hours

Mon - Wed: 11am - 6pm

Thurs - Sat: 11am - 7pm

Sunday: 12pm - 5pm

Causes we care about

We host virtual and IRL events that benefit causes near to our hearts, including Black Lives Matter, the ACLU, the Environmental Defense Fund, and Planned Parenthood.

Hang with us IRL

Our pop-up at 321 Newbury St. in Boston, MA is now open! We curate a unique shopping experience, providing personal styling sessions for each customer. 


Store Hours

Mon - Wed: 11am - 6pm

Thurs - Sat: 11am - 7pm

Sunday: 12pm - 5pm

Causes we care about

We host virtual and IRL events that benefit causes near to our hearts, including Black Lives Matter, the ACLU, the Environmental Defense Fund, and Planned Parenthood.