MODERN & MODULAR ESSENTIALS
All of our pieces transform into completely different articles of clothing, so you can transition from any setting. We design with utility in mind.
ELEVATED CAPSULE COLLECTIONS
We design modern and modular apparel that seamlessly integrates into your already existing wardrobe. We value having fewer but better things.
Higher Quality + Utility = A Smarter Closet & Clear Mind
So you can do all of the things you actually want to do, along with the things you have to do.
SHOP ALL
BEHIND THE BRAND
Allison Daroie, Paridaez Founder/Designer is a former lawyer, yoga instructor, and worked in streetwear for Karmaloop. As someone with an active social life, she was inspired while getting ready one day. She had a conservative meeting to attend, but planned to go to a yoga class after, and then meet friends for drinks. She couldn’t carry a bunch of bags into the meeting and didn’t have time to run home and change for her other plans. This realization inspired Paridaez— clothes that transition into styles appropriate for any environment, so that she wouldn’t miss out on doing the things she actually wanted to do. Allison taught herself to design, learned the production process, and bootstrapped the company, because she wanted other women to be ready for anything too.
BEHIND THE NAME
Paridaez (pah - reh - deez) is the etymological background of the word ‘paradise.’ It was initially an ancient Persian word that meant ‘garden’ or ‘walled enclosure,’ but was adopted by the Greeks to mean ‘garden’ ‘garden of Eden,’ or ‘heaven.’ Then it came into English as ‘paradise.’
DESIGNED TO LAST
At Paridaez, we want you to wear our pieces for years to come. That’s why we create classic, high quality, minimalist styles using a unique, premium blend—it’s breathable, comfortable, and seasonless.
ELEVATED CAPSULE COLLECTIONS
READY FOR ANYTHING
Our clothes transform so you can be ready for any setting whether it's work, a workout, a night out, or travel.
BEHIND THE BRAND
Allison Daroie, Paridaez Founder/Designer is a former lawyer, yoga instructor, and worked in streetwear for Karmaloop. As someone with an active social life, she was inspired while getting ready one day. She had a conservative meeting to attend, but planned to go to a yoga class after, and then meet friends for drinks. She couldn’t carry a bunch of bags into the meeting and didn’t have time to run home and change for her other plans. This realization inspired Paridaez— clothes that transition into styles appropriate for any environment, so that she wouldn’t miss out on doing the things she actually wanted to do. Allison taught herself to design, learned the production process, and bootstrapped the company, because she wanted other women to be ready for anything too.
LOCALLY PRODUCED
All of our goods are produced in Massachusetts and New York – allowing for better quality, giving work to local manufacturers, and leaving less of a carbon footprint. We also love having close friendships with the people who make the magic happen.
BEHIND THE NAME
Paridaez (pah - reh - deez) is the etymological background of the word ‘paradise.’ It was initially an ancient Persian word that meant ‘garden’ or ‘walled enclosure,’ but was adopted by the Greeks to mean ‘garden’ ‘garden of Eden,’ or ‘heaven.’ Then it came into English as ‘paradise.’
DESIGNED TO LAST
At Paridaez, we want you to wear our pieces for years to come. That’s why we create classic, high quality, minimalist styles using a unique, premium blend—it’s breathable, comfortable, and seasonless.
LOCALLY PRODUCED
All of our goods are produced in Massachusetts and New York, allowing for better quality, giving work to local manufacturers, and leaving less of a carbon footprint. We also love having close friendships with the people who make the magic happen.
HANG WITH US IRL
Our Showroom in Boston's South End is now open! We curate an intimate and exclusive shopping experience, providing personal styling sessions for each customer.
LOCATION
59 Wareham Street, Studio 1A
Boston, MA 02118
SHOWROOM HOURS
By Appointment Only
hello@paridaez.com | 617-835-5396
CAUSES WE CARE ABOUT
We host virtual and IRL events that benefit causes near to our hearts, including Black Lives Matter, the ACLU, the Environmental Defense Fund, and Planned Parenthood.
HANG WITH US IRL
Our Showroom in Boston's South End is now open! We curate an intimate and exclusive shopping experience, providing personal styling sessions for each customer.
LOCATION
59 Wareham Street, Studio 1A
Boston, MA 02118
SHOWROOM HOURS
By Appointment Only
hello@paridaez.com | 617-835-5396
CAUSES WE CARE ABOUT
We host virtual and IRL events that benefit causes near to our hearts, including Black Lives Matter, the ACLU, the Environmental Defense Fund, and Planned Parenthood.