WHO WE ARE
Paridaez is a multipurpose transformative clothing brand for real life. Each piece changes into completely different articles of clothing, providing looks suitable for travel, work, workout and night out. We want women to feel empowered rather than limited by the clothes they wear. We want her to achieve personal and professional goals with ease. We also curate one-of-a-kind highly experiential lifestyle events based around fashion, beauty, wellness, fitness, education, art, music & female empowerment. Life is all about the experiences. We make clothes that help you get there, wherever there may be.
"You play many roles, so should your clothes"
-Allison Daroie, CEO/Founder and Designer
BRAINS BEHIND THE BRAND
Allison Daroie is the CEO/Founder and designer of Paridaez. As a former lawyer and yoga instructor, she was inspired to create Paridaez after trying to get ready one day. She had a conservative meeting to attend, but planned to go to a yoga class afterward and then meet friends for drinks. She couldn’t show up to the meeting looking like a bag lady and didn’t have time to run home and change. Allison realized if she had clothes that transitioned into looks appropriate for any environment, she wouldn’t miss out on doing the things she really wanted to do. She taught herself to design, learned the production process, and then bootstrapped the company to get up and running. Shortly after opening the Paridaez shop, Allison was voted Best Clothing Designer by Boston Magazine and the Paridaez shop won Best New Addition from Improper Bostonian.
WHAT'S IN THE DESIGN
We apply minimalistic and utilitarian principles, with clean architectural lines. We value classics over trendy, short-lived styles. We don't follow a typical fashion calendar and create new pieces that compliment our already existing collection. Paridaez is an elevated capsule collection. We cross fashion merchandising categories and take a systematic approach. Each piece that is added to the collection greatly increases outfit variants. Our fabric is a unique premium blend. It's breathable, comfortable and seasonless. We care about sustainability and ethical production. 100% MADE IN USA.
We also hold patents for some of our innovative pieces.
MEANING BEHIND THE NAME
Paridaez stems from an ancient Persian word meaning garden or walled enclosure.
It was then adopted by the Greeks to mean garden, garden of eden or heaven, and later came into English as “paradise.”
As a play off the name, we give the Paridaez shop a garden-like feel.
